Diageo is a British company, the world's largest producer of premium alcoholic beverages. 

The most famous brands of the company are: Johnnie Walker, Bell's, The Singleton of Dufftown and Talisker whiskeys, Bulleit bourbon, Captain Morgan and Zacapa rum, Smirnoff, Cîroc and Ketel One vodka, Sheridan's and Baileys liqueurs, Gordon's and Tanqueray gin, Don Julio and Casamigos tequila.

The company was founded in 1997 through the merger of Guinness Grand Metropolitan plc and Guinness plc. Currently, Diageo sells its products in more than 180 countries. 

In the Ukrainian market, BAYADERA GROUP has been the exclusive distributor of Diageo products for 19 years.

Over the years, BAYADERA has repeatedly received honorable awards from Diageo, including Distributor of the Year in 2017 and many other awards for years of fruitful cooperation, the latest of which was Omnichennel in 2024.