Foundation of the company BAYADERA GROUP
- 1991Foundation of the company BAYADERA GROUP.
- 1992-2002 On the way to success
Building the largest distribution system
Effective sales of popular Ukrainian and Imported brands
Opening of 6 branches in strategically important regions of Ukraine - 2002A fateful year
Securing the status of the strongest player in the Ukrainian distribution market
Deciding to launch production of own brands - 2003The birth of leaders
Creation of the strongest vodka brand "Khlebnyi Dar", which to this day is the company's business card. It is based on all the values inherent in Bayadera Group - honesty, openness, justice!
Renewal of the KOBLEVO wine line: work on new flavors and redesign - 2003-2005Success of the team
The portfolio increased with own brands such as "Kozatska Rada" and "Persha Guild", creation of TM "Celsius"
Modernization of "Koblevo" winery - a large-scale increase in capacity, installation of the latest equipment of world leading companies.
Start of a modern alcoholic beverage company - National Vodka Company
Development of the import business, signing a contract with the world leader in alcohol – Diageo - 2006-2009Strategy of Leadership
"Bayadera Group" - leader in all categories of alcoholic beverages: vodka, wine, vermouth
"Khlebnyi Dar" - vodka № 3 in the world according to the international rating of Drinks International edition
Marengo - vermouth No. 1 in Ukraine
KOBLEVO - wine No. 1 in Ukraine
Strengthening of the import direction - signing contracts with world leaders in alcohol production
Development of export direction - export map includes more than 20 countries of the world
- 2010-2014Steady growth
Maintaining leadership in all alcoholic categories
Development, modernization and automation of distribution in Ukraine
There are 30 distribution offices in Ukraine in all regions of the country
Expansion of the export map to 35 countries
Making agreements with the largest import partners: Remy Cointreau, Moet Hennesy - 2015-2016Globalization of the company
"Bayadera Group" confirms the status of the largest alcoholic holding in Eastern Europe
Start of a new factory - "Mykolaiv Brandy Factory"
Start KOBLEVO brandy production
Launch champagne under TM Marengo
Production of own imported wines: TM Cartaval from Chile and TM Kengoo from Australia.
Launch of Private label rum and gin.
- 2016-2017Modernization of production
Renewal of the wine tank fleet - 40 new tanks for 149 thousand decaliters
Work on creation of new formulations for TM MARENGO - 2017-2018Developing the integration of the company's brands online Creation of internet accounts in social networks, websites for national and imported brands Creation of a single universal brand with an international name in Latin - HLIBNY DAR Redesign of KOBLEVO wines
- 2019Exports
Development of export direction - expansion of the export map to 45 countries
Delivery of HARVEST DAY, KOZAK vodka to Tanzania, Uganda and Eritrea.
Export of national brands to African, Chinese and Asian countries
Launch of WINE_WINE wholesale network - 2020Market Leadership
Launch of new flavors in the KOBLEVO brandy line.
Bottling of own products in Azerbaijan and Uzbekistan
Production of own brands in Turkey - 2021INNOVATIONS
Launch of an e-commerce platform for the B2B sector
Creation of NIKITA corn vodka
Redesign of many product lines and creation of new flavors in the wine and brandy categories KOBLEVO
Renewal of MARENGO range of vermouth and sparkling beverages
30th Anniversary of the Company and Independence of Ukraine - limited collections - 2022The Year of Unbreakable
Revocation of the license for production of HLIBNY DAR vodka in Belarus
Retaining undisputed leadership in the vodka category - market share 34.5%
Top two vodka exporters in Ukraine with 23% market share
Market share in the vermouth category 42%
Launch of patriotic lines in all categories
Launch of MARENGO Italian sparkling wine line
Launch of the online shop www.bayadera.ua
European representative office of BAYADERA POLAND opened
From 24.02.22 to 23.02.23 paid more than 3.4 billion of taxes to the state budget
Assistance to the UAF for the year amounted to 24.4 million hryvnias. - 2023
Priority in supporting the country's economy and helping the Armed Forces
Development of the export direction
Launch of local licensed bottlings in the countries of Central Asia and the Caucasus
International brand awards
New - AVOKADO vodka
Growth of imports after the start of the war up to 40% in the overall structure of sales.