Bayadera Group is the same age as independent Ukraine. Over its 35 years of operation, the company didn't create the country's alcohol consumption tradition—it has deep historical roots. Instead, Bayadera Group's brands have been part of its evolution.

"The Taste of Independence: Brands that changed Ukraine's food and beverage culture":

https://www.rbc.ua/rus/news/smak-nezalezhnosti-top-5-brendiv-ki-zminili-1787588139.html?fbclid=IwY2xjawUGHVFwZG9mAWV4dG4DYWVtAjExAHNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR6tpbgqzxVqEt08Y_QIXHoFrcu3E2otdgftobwFZ2fnHNhYuEdU0qbjUWUTWg_aem_Uvf6-AXjZRL_G3lCoyM_Gw