For grain to sway once again in Ukrainian fields, safety must first be restored to the land.

For BAYADERA GROUP and the HLIBNY DAR brand, caring for Ukrainian land is more than just a social initiative. It is part of our history, our values, and our responsibility to the country.

That is why we launched the humanitarian demining social project, "The Price of Bread." The initiative is being implemented in partnership with the Demining of Ukraine Charitable Foundation. The first site where work began is a 12-hectare plot near the village of Volobuivka in the Balakliia community of the Kharkiv region.

"For BAYADERA GROUP and HLIBNY DAR, Ukrainian land, grain, and farming traditions are an integral part of our brand values. Supporting the revival of Ukrainian land is a natural step for us," says Anatoliy Korchynskyi, CEO of BAYADERA GROUP. "Therefore, for the fields to yield a harvest again, the land must be safe."

The work within the framework of "The Price of Bread" is carried out by a certified mine action operator in accordance with national standards and approved operating procedures. This includes assessing the security situation, monitoring risks, and engaging with local communities. The results are entered into the Information Management System for Mine Action (IMSMA).

Behind every demined hectare lies the opportunity to return the land to cultivation, restore crop yields, support farmers, and give local communities prospects for development.

For us, the result will be measured not only by the number of cleared hectares, but also by the harvest that will eventually be gathered from these fields.

A strong Ukrainian business is not just about production, growth, and economic indicators. It is about concrete actions that help rebuild the country and shape its future. "The Price of Bread" project is our contribution to ensuring that Ukrainian land gives life once again. The initiative holds the potential for further expansion and the return of significant areas of Ukrainian land to agricultural use.

We thank our partners from the Demining of Ukraine Charitable Foundation, as well as everyone who shares our goal and works to bring it to life!

"THE PRICE OF BREAD." Reclaiming the fields. Reclaiming the future.

Read more about the project in the 24 Kanal article at the link:

https://24tv.ua/en/the-price-of-bread-project-bayadera-group-and-hlibny-dar-are_n3179315