The war has fundamentally altered the principles of how Ukrainian businesses manage their personnel. What were once considered "classic" HR tools—bonuses, motivational programs, and career planning—have now taken a backseat to far more critical priorities: safety, support, stability, and a human-centric approach.
These are the core principles upon which Bayadera Group builds its interaction with employees today. With a workforce of approximately 3,500 people, the team has become the primary pillar for the business amidst the full-scale war.
Navigating Market Challenges
Like the rest of the Ukrainian market, the company faces unprecedented labor challenges:
- Mobilization and migration.
- A shortage of specialists, particularly in technical and production roles.
Despite these harsh circumstances, Bayadera Group has successfully avoided mass layoffs. Notably, a significant portion of the staff has been with the company for over 10–20 years—a rare achievement in the FMCG sector that speaks to a deep level of trust and loyalty.
"Today, people are motivated by more than just financial rewards. In times of uncertainty, the feeling that your employer is standing by you no matter what becomes paramount. It is vital for employees to know they are valued, heard, and supported. This is why mutual aid and humanity have become the foundation of our teamwork," notes Anna Mazurenko, HR Director of Bayadera Group.
Investing in the Future
Even under difficult conditions, the business has not halted personnel development. Bayadera Group believes that even during a war, people need a sense of perspective and opportunities for professional growth.
- Youth Outreach: The company continues internship programs and actively collaborates with students from institutions such as Cherkasy State Technological University and the Smila Technical School of Food Industry.
- Active Hiring: The company maintains a steady recruitment pace, opening approximately 100 vacancies per month.
- Internal Growth: 17% of vacancies are filled through the internal talent pool program, demonstrating a commitment to investing in existing talent.
Supporting Defenders and Veterans
Since the start of the invasion, Bayadera Group has significantly bolstered its support for employees and their families.
- 215 employees are currently serving in the Armed Forces of Ukraine.
- The company provides military equipment, medical treatment, rehabilitation, and support for families in the most difficult life circumstances.
A dedicated focus has been placed on veteran reintegration. To date, 50 veterans are already employed at Bayadera Group. The company implements adaptation programs to help them transition back to professional life, offering:
- Individualized approaches based on physical and emotional well-being.
- Opportunities for reskilling or mastering new professions within the company.
Stability Through Relocation
The internal relocation program, which Bayadera Group has been developing since 2014, proved vital after 2022. The company helped 50 employees move to safer regions, preserving their jobs and steady incomes. With a presence in over 20 cities across Ukraine, staff have the flexibility to change locations while continuing their careers.
"A business must be flexible and adapt quickly, creating a comfortable environment where everyone receives support, respect, and a sense of security. It is a strong team that helps us navigate the most challenging times," emphasizes Anatoliy Korchynskyi, CEO of Bayadera Group.
Conclusion
Today, Ukrainian business operates under constant pressure. However, it is in these moments that true values are revealed. For Bayadera Group, those values remain people, support, and responsibility. This focus allows the company not only to retain its team but to move forward with confidence alongside them.
The original article was published in the online media outlet "Focus" at the following link:
