CHAMPAGNE MARENGO is among the top-3 market leaders
Champagne Marengo is the fastest growing brand in the Ukrainian alcohol market. In just 5 months since its launching the trade mark has occupied a market share of 8.2% and is placed on the second place of rankings of champagne sales in Ukraine.
TM Marengo got a jump on "Soviet Champagne" (KSWF) and is about to occupy a top position that is held by “Artemovsk winery” (ASWF) according to the ranking that is based on the survey of sparkling wines market for the period June / July done by the international analytical Agency RTRI. Analyzing the speed at which the Marengo brand is wining the market, experts suggest that already in 2016 the leader of the champagne production in Ukraine may vary.
"Launching new brands or developing new markets in business during the crisis - is a courageous and risky task. But our experience shows that nothing is impossible, and a quality brand in a stylish design is ready not only to compete, but to win long-present leaders. We have the most ambitious plans we will try to implement at the beginning of 2016 ", - says the Director of Marketing and Strategic Development of Bayadera Group, Roman Vashkolup.
The phenomenal success of the new sparkling wine is accounted for by its taste and quality of the product characteristics, appearance and successful marketing. Today Marengo product line is presented by semi-sweet, semi-dry, brut, sweet and rose (rose semi-sweet). Separately the popularity of Marengo Brut is marked. Thanks to this product position the sales of category of Ukrainian dry sparkling wines are growing, which would previously occupy by no more than 5%. A well-developed, well-balanced and smooth taste of Marengo Brut makes it stand out among other brands in this category and closer to European standards of sparkling dry wines.
The primary focus on launching the brand was made on an extensive representation in all outlets of the country as well as the image component. In a short time the sparkling wine Marengo managed to become a number one sparkling beverage at most striking events of the country. During the summer the TM Marengo had been a successful partner of the Odessa International Film Festival, the anniversary of "Social Life with Katya Osadcha», Best Fashion Awards-2015 and a grand-scale concert, "The Big Wedding".
Point out that TM Marengo on the results of 2014 is the absolute market leader in vermouth category with a share of 61.3% in real terms.