BAYADERA GROUP HOLDING PRESENTED UKRAINIAN VODKA IN THE AFRICAN CONTINENT MARKET

As part of the export sales development strategy, for the first time Ukrainian vodka HLIBNYI DAR, KOZAK, RADA, FIRST GUILD, and CELSIUS were presented on the African continent.

In the fall, export sales of the BAYADERA GROUP in Central Asia and Africa began. The first deliveries of Ukrainian strong alcohol took place in Kenya and Nigeria.

Now Ukrainian vodka brands in these territories are represented in specialized alcohol stores and are gaining more and more popularity among consumers. In addition, it was Ukrainian brands that were repeatedly invited to become partners of gala mass events, including the prestigious PMVA music award - Pulse Music Video Awards 2019.

Already at the beginning of 2020, deliveries of vodka from Ukraine to Tanzania, Uganda, and Eritrea are planned. In the near future, the Bayadera Group company plans to expand its product line in African retail chains with Ukrainian sparkling and still wines, vermouths, and brandy.

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