For two years now, Ukraine has been living in a full-scale war. Every morning begins with news from the front. However, over these two years, our faith in victory has grown even stronger.
Ukrainians have learned to live in difficult conditions. They continue to work, donate, and support the Armed Forces.
How BAYADERA GROUP overcomes wartime challenges and maintains market leadership.
It is based on the values inherent in BAYADERA GROUP: honesty, openness, and justice. By the way, HLIBNY DAR is currently one of the five most popular vodkas in the world, according to the results of the independent Millionaires' Club rating The Vodka List 2023 by Drinks International.
BAYADERA GROUP is a leader in the Ukrainian alcohol industry, covering more than 30% of the Ukrainian vodka market in terms of production and sales. The holding unites core assets - a distribution network and three own production sites: National Vodka Company, KOBLEVO Winery and Mykolaiv Brandy Factory.
February 24, 2022 changed the life of the whole country. In the first days of the full-scale war, BAYADERA GROUP revoked its licenses for the production of HLIBNY DAR vodka in Belarus, as this country supports the aggressor. The branches in Chernihiv, Sievierodonetsk, Mariupol, Melitopol, and Kherson were affected by the fighting.
Despite the trials and tribulations of the full-scale war, the BAYADERA GROUP team continues to delight connoisseurs of quality alcohol with new products.
Last year, we launched a unique product - the first Ukrainian gin "Kozatska Rada". This drink is now gaining popularity in Ukraine. However, its taste has been appreciated since the 16th century. In particular, Zaporizhzhia Cossacks made such alcoholic beverages with various herbs. For Kozatska Rada gin, they use Ivano-Frankivsk juniper. The production process takes a long time, and this drink cannot be made in a few days.
The alcoholic beverages of the OXYgenium brand are no less unique in terms of taste and production technology. In order to maximize oxygen saturation, the vodka is forced through a special engineering design, so-called an artificial waterfall.
The release of the limited edition First Guild Art Edition collection was a highlight. The team was inspired to create this masterpiece in the world of vodka by vivid paintings of Vincent van Gogh and mosaics by Antonio Gaudi. For the labels, they used interpretations of their works in the Ukrainian style.
