The great history of the company began with the creation of HLIBNY DAR vodka brand in 2002.
Today BAYADERA GROUP is the largest alcoholic holding in Eastern Europe. Once upon a time, back in 1991, they started as a distribution company.
The great history of the company began with the creation of HLIBNY DAR vodka brand in 2002. This year a national brand celebrates its 22nd anniversary.
History of production
They can say that the development of the company carried out together with the success of HLIBNY DAR brand. A year later after the launch of the brand, the capacity of the vodka production in Kamenka, Cherkassy region was no longer enough.There was a question of building its own vodka plant. Even the approach to the choice of a site for the plant became innovative. Because vodka consists of 60% of water. Therefore, at first they searched for quality water, which would be ideal for the best alcohols, from which HLIBNY DAR is produced. Only the ninth research well met the water quality and volume requirements. Thus was the groundwork laid for the construction of the new enterprise . It sounds simple, but even at the design stage the best Ukrainian and European specialists in vodka production and the general contractor who was building a port in Tallinn were involved. In 2005 in the village of Stepanki, Cherkassy region, a powerful and newest vodka production plant - National Vodka Company Ltd. opened its doors.
What did the enterprise implement for the production of HLIBNY DAR?
- Alcohol, which already then met international standards;
- A vodka production scheme with filtration through different types of active charcoal and coconut charcoal;
- A design capacity of the plant - 302,400,000 bottles per year;
- A self-adhesive labeling machine;
- 7 drinking water wells;
- Use of various filters to control filtration in vodka production;
- More than 5000 m2 of container shop area for storing glass containers, which were in short supply at that time;
- 30 km of communications from stainless steel pipes;
- The largest filtration volumes in Ukraine: 24 carbon columns and 48 sand filters;
- 650 containers for beverage production, etc.
HLIBNY DAR then and now, what has changed?
Of course, in more than 20 years, the brand has not remained in its original state. Call to memory, we were just getting familiar with cell phones, computers and the internet. Now, we cannot imagine life without it. The changes affected the brand name from Cyrillic to Latin. The phenomenon was in positive consumers reaction. Thanks to a professional design, the brand has remained recognizable among its audience. What has remained consistently unchanged is the product quality and ideology.
Based on the results of the 2023 focus groups, consumers see the brand as patriotic, companionable, and soulful. HLIBNY DAR is a brand for all occasions, the brand to be proud of and trusted in
Modernization of production
1. There were 3 bottling lines, now there are 5, 3 of them with the capacity of 6000 bottles per hour and 2 with the capacity of 12000 bottles per hour.
2. Modernization of equipment for labeling up to five per unit of finished product (was up to three).
3. In 2005, there were only three types of products: 0.2L, 0.5L, 0.7L, after modernization - the number of liters of HLIBNY DAR increased to 12.
4. For the first time in Ukraine the process of cooling of alcohol and water-alcohol mixture was implemented, which ensures stable high quality of vodkas produced by LLC "National Vodka Company".
5. The strength of vodka HLIBNY DAR "Mitsna" 43% from 2023.
HLIBNY DAR in figures
BAYADERA GROUP is the leader of vodka production in Ukraine with a market share of more than 30%. For 2023, the share of production of TM HLIBNY DAR in the structure of the company is more than 40%. Last year 89 million bottles of vodka products were produced, 42.7 million of which were HLIBNY DAR.
As of April 1, 2024, the plant has developed 260 formulations; 31formulations are for HLIBNY DAR vodkas. Among the brand's drinks, consumers most appreciate pure vodkas (classic), including:
- HLIBNY DAR "CLASSIC" vodka - the vodka that has been bottled, sold and consumed for 22 years.
- HLIBNY DAR "Wheat" vodka - vodka that contains a minimum amount of ingredients, aroma and taste of which are characterized by raw materials and technological methods of production;
- HLIBNY DAR "On Sprouted Grain" vodka- infusion of sprouted grain is used in its receipt;
- HLIBNY DAR vodka "Strong" - strength 43%
Before the war, the company was among the TOP-3 Ukrainian vodka exporters, and according to the results of 2023, it is in TOP-2 with a share of 20%. The countries where HLIBNY DAR is most in demand are the Baltic States, Germany, Poland, Israel, Turkey and Bulgaria.
HLIBNY DAR is stably included in the top five vodkas of the world The Vodka List according to the version of Drinks International USA and 2023 was not an exception. In 2023, HLIBNY DAR was presented at the international exhibitions TFWA in France and Bar Convent Berlin in Germany. In 2024, the brand participated in Wine Paris & Vinexpo Paris (Paris, France), Prowein (Düsseldorf, Germany), and Alimentaria (Barcelona, Spain). HARVEST DAY vodka (export position HLIBNY DAR) won a gold medal at the San Francisco World Spirits Competition 2024.
"For 22 years now, the mighty "boat" called HLIBNY DAR has been rapidly sailing on the sails of success. This success would not have been possible without the strategic vision of shareholders, titanic efforts of the team and loyalty of consumers. This is a real Ukrainian brand, which continues to conquer the world markets", - says Anatoly Korchinsky, CEO of BAYADERA GROUP.
Through a powerful distribution network of 20 branches - HLIBNY DAR is present all over Ukraine. Choosing HLIBNY DAR consumer is always confident in the quality of the product. It is also worth remembering that vodka is an excisable product. Therefore, thanks to high sales of this product, the company pays all taxes and donates to the AFU on time. During the war, the company has paid more than 8 billion hryvnias of taxes to the state budget, and aid to the AFU amounted to 63 million hryvnias.
Together to Victory!