BAYADERA GROUP’s reputation management has once again been recognized as the best in the alcohol market! On April 8, the 11th awards ceremony for the National Corporate Reputation Management Quality Rating took place. BAYADERA GROUP secured victory in the "FMCG – Alcohol" category, outperforming competitors and earning the highest scores in key indicators: reputational stability, image capital, media activity, innovative approach, and crisis management of the year.

As a result, BAYADERA GROUP’s inclusion in the "premier league" of "Reputational ACTIVists" signifies that:

• The company holds strategically robust market positions.
• The leadership (owners and top management) understands how to navigate business management in today’s complex global landscape.
• The PR team not only knows the right things to do but executes them correctly and timely.

"BAYADERA GROUP maintains a systematic approach to the quality of corporate communications management. This is undoubtedly the result of the daily, meticulous work of our key reputation managers: owners, top executives, and PR and HR heads. I am grateful to the team for building and developing the business’s reputational capital," noted Anatoliy Korchynskyi, CEO of the company.

The award was presented during the PRNext 2026 International Reputation Forum: Navigating Chaos. You can review the full rating results here: https://repactiv.com.ua/rezultati-reytinhu

How was it evaluated? A long list of 670 companies with a significant media presence was initially selected, which was narrowed down to a short list of 185 nominees. A jury of 133 independent experts completed complex, multi-level questionnaires to provide a collective external assessment of each company’s reputation management over the past year.

The reputation of Ukrainian business is being forged not only under the extreme conditions of wartime but also amidst social polarization, information overload, and AI interpretations of corporate narratives. Consequently, PR teams are required to possess more than just modern reputation management tools—they need strategic thinking, ethical grounding, and the ability to operate at the intersection of human empathy and machine efficiency. Read more in the "Reputational Activists" magazine: https://repactiv.com.ua/magazine2026.pdf

For 35 years, BAYADERA GROUP’s wide range of alcoholic beverages has been with you through life’s moments. But we are all waiting for the ultimate event. BAYADERA GROUP: We work to celebrate Victory!