From March 15 to 17, BAYADERA GROUP participated in the international exhibition ProWein 2026. Traditionally held in Düsseldorf, Germany, this event remains one of the most influential gatherings in the global wine and spirits market.
This year, the event brought together participants from 140 countries, featuring over 5,000 exhibitors from more than 65 nations and representatives from over 500 wine-growing regions. For BAYADERA GROUP, participation was not only an opportunity to showcase its product portfolio but also a vital step in strengthening the position of Ukrainian brands on the global stage.
During ProWein 2026, the company introduced key innovations that immediately captured the attention of the international professional community. These included:
- Persha Gildiya G1-Oyster: An organic oyster vodka.
- Kozatska Rada Waldtraum Dark: A premium herbal liqueur.
Both products generated significant interest among exhibition visitors, sparked discussions among market experts, and opened new avenues for partnership development.
Additionally, the St. Andrew’s gin line drew special attention, confidently establishing its presence among an international audience and receiving positive acclaim from industry professionals.
Meanwhile, the HLIBNY DAR vodka brand remains an unwavering point of pride within the BAYADERA GROUP portfolio. As one of the company’s flagships, it has been synonymous with consistent quality, consumer trust, and high brand recognition both in Ukraine and abroad for many years.
A crucial component of BAYADERA GROUP’s success at ProWein 2026 was its team—the professionals behind the creation, development, and promotion of these brands. Thanks to their expertise, dedication, and deep understanding of the products, visitors were able to do more than just taste the drinks; they experienced their history, character, and cultural context.
Through high-quality Ukrainian products, an openness to dialogue, and a high level of professionalism, the BAYADERA GROUP team presented a modern Ukraine to the world: ambitious, competitive, and ready for international partnership.
Participation in ProWein 2026 has once again confirmed that Ukrainian brands possess powerful export potential. The core value of the company remains its people, who work daily toward the growth and international recognition of Ukrainian craftsmanship.
