Because of the agreement in May 2024 between Pernod Ricard Group and Maspex, the latter became the owner of the Czech brand Becherovka, as well as a production facility and a wholesale store in Karlovy Vary.
From now on, one of the world's most famous herbal liqueurs is exclusively imported by BAYADERA GROUP for Ukrainian connoisseurs. Becherovka is more than just a drink; it is a cultural heritage of the Czech Republic with a history dating back to the early 19th century. Known for its unique recipe, which includes more than 20 types of herbs, this liqueur has become a symbol of quality, authenticity and unique taste. Becherovka is considered not just a drink, but a real “flavored work of art”. Its flavor combines a delicate balance of herbal notes, a slightly sweetish aftertaste and mild bitterness, which makes the liqueur ideal for both connoisseurs of classic flavors and those looking for new gastronomic experiences.
"Continuing our fruitful cooperation with Maspex, we are pleased to announce the addition of the legendary Becherovka brand to our portfolio, which has recently become part of the large Maspex family. Our experience with the company's other brands, Zubrowka and Soplica, as well as our deep understanding of the Ukrainian market, give us confidence in the successful relaunch and development of the Becherovka brand in the Ukrainian market. By joining our efforts with Maspex, we are confident that we will be able to bring the Becherovka brand to a new level of popularity in Ukraine," commented Vitaliy Pichkur, CEO / Bayadera Elite.
The addition of Becherovka to the portfolio of imported brands of BAYADERA GROUP confirms that the company continues to unite only the strongest brands, offering excellent products to the Ukrainian market. The holding has been a leader for many years thanks to its quality products and partnerships with leading international manufacturers. With Becherovka in its portfolio, the company further strengthens its image as a reliable partner and undisputed leader in the segment. This cooperation once again emphasizes the high status of BAYADERA GROUP as a company that unites real alcohol legends in one portfolio, giving Ukrainian consumers access to the highest quality drinks.
“Despite the challenging times, we continue to grow and add promising brands to our portfolio. The addition of Becherovka to our portfolio is a strategic step that will allow us not only to expand our market presence, but also to further strengthen our position in the liqueurs and tinctures category. Becherovka is a perfect complement to our existing portfolio, providing consumers with more choice and opportunities to experiment with flavor. We plan to attract a new audience by expanding knowledge about the unique taste, consumption and rich history of this Czech brand, and we will soon delight existing consumers with flavor innovations,” said Oksana Sakhno , Development Director / Bayadera Elite.
This iconic herbal liqueur is the oldest brand of alcohol in the Czech Republic, having been continuously produced since 1807. Becherovka is made in Karlovy Vary according to a secret recipe that has been passed down from generation to generation. Even today, only two people in the company know the recipe. In Ukraine, the brand is represented by three positions - Original, Lemond and Unfiltered.
You can buy Becherovka liqueurs in Ukraine in grocery supermarkets and the online store https://bayadera.ua/brands/becherovka
