On January 1, 2026, Bayadera Elit began its partnership with the Italian winery Toso, becoming the company’s official distributor in Ukraine. This collaboration opens new opportunities for Ukrainian consumers to discover the products of one of Italy’s best-known producers of sparkling wines, vermouths, and aperitifs.

Founded by Vincenzo Toso in 1910 in the Piedmont region—one of Italy’s most prestigious winemaking areas—Toso has built its reputation on more than a century of expertise. It was in this region that the tradition of producing wines from Moscato grapes originated, a tradition that remains at the heart of the brand’s philosophy today.

Over more than 100 years, Toso has successfully combined the rich heritage of Italian winemaking with modern production technologies. Today, the company offers a wide portfolio of sparkling wines, vermouths, aromatized wines, and aperitifs that are enjoyed by consumers around the world.

A special place in the brand’s portfolio belongs to Fragolino, a category in which Toso is one of Italy’s leading producers. In particular, Fiorelli Fragolino has become one of the company’s signature products and enjoys strong popularity among consumers across international markets.

At the same time, Toso remains deeply committed to preserving its historical heritage. This commitment is reflected in the company’s own Wine Museum, which features a unique collection of historic winemaking equipment and artifacts illustrating the evolution of the brand from the early 20th century to the present day.

The addition of Toso to the Bayadera Elit portfolio marks another important step in expanding the company’s range of premium European brands while offering Ukrainian consumers authentic Italian beverages crafted in accordance with generations of winemaking tradition.