Vitaliy Pichkur

I have been in this role since 2021, driving the strategic development of the Bayadera Elite distribution business with a focus on the standards of leading international companies in the industry.

My work centers on building an effective business model that combines organizational and financial stability, innovative approaches to portfolio development, and the formation of strong management teams.

I hold three higher education degrees and bring extensive experience from leading international corporations:

• Rémy Cointreau – Regional Director (11 years)
• L’Oréal – National Manager (3 years)
• Metro Cash & Carry – Head of Key Accounts Department (2 years)

Management Philosophy: Leadership with a Human Face

Professional Principle: A business thrives where people trust one another, share the same values, take accountability, and work toward a common goal.