Olena Okara
Marketing Director for vodka portfolio
Joined the team in 2026. She began her career in the alcohol industry as an Export Market Development Manager and later became Deputy Director of the Export Department. She subsequently transitioned into brand marketing, building her career path from Brand Manager to Chief Marketing Officer. At BAYADERA GROUP, Olena is responsible for the vodka portfolio strategy and development, strengthening key brand positions, and identifying new growth opportunities.
She believes that her 12 years of experience in the alcohol market with industry-leading companies allow her to view a brand not just through the lens of communication, but as a business asset that must drive consumer value and deliver financial results for the company. In her work, she follows the principle: "Strong marketing is a balance of strategy, consumer understanding, and business results."
Companies worked with: Global Spirits, ALBO Group, Premium Spirits Drinks, New Products Group
