Fever-Tree is the world's leading provider of premium carbonated beverages in more than 100 countries. This is a story about how the brand is working hard to be the best. Brad's founders Charles and Tim both noticed that premium alcohol was growing rapidly, thanks to consumers' growing awareness of the origins of what they were consuming. However, this growing interest in premium food and beverage seemed to have neglected the product for mixology. It seemed extraordinary to both of them that people were paying a lot of money for high-quality alcohol, so a mixology product of the same premium quality was needed. This is just as true today as it was when the first bottle of tonic was produced in 2005, and remains central to everything the brand does. The manufacturer strives for excellence, continues to innovate in products and packaging, challenges itself to make a significant difference in the fight against climate change or in how direct, sustainable relationships are built throughout the supply chain, and strives to inspire and engage colleagues, customers, partners and consumers in the pursuit of better.