Jagermeister became a sales leader
The German brand increased sales in Ukraine by 43.8% (according to IWSR) and became the leader in its category.
Jägermeister is included in the portfolio of import brands of the company "Bayadera Group", which belongs to Svyatoslav Nechitailo.
Jägermeister - a unique German drink, infusion of 56 natural ingredients, and being the №1 herbal liqueur in the world, is very popular in the Ukrainian market.
According to the accounting data of IWSR Company for 2016, released in June this year, the growth of sales of Jägermeister brand increased by 43.8% compared to the previous year, which allowed it to overtake all competitors and come out on top in the category of tinctures. In the domestic market, the company "Bayadera Group" is engaged in exclusive sales of Jägermeister.
"Such growth is due to a number of reasons, but one of the main ones is that the consumer began to better understand alcohol, became more demanding and ready to pay for high quality alcohol. As the leader, Bayadera Group not only retained its positions, but also increased the sales growth of priority brands, such as Jägermeister. Besides, we are not only focused on maintaining the competitive prices of our products, but also do not reduce our marketing activity, which allowed us to take the brand to the leading position, "comments Sergey Babich, director of the import direction of Bayadera Group.
The largest alcohol holding "Bayadera Group" continues to confirm the status of the leader among importing companies.
Following the results of 2016 the company takes the first place in import of cognacs, champagne, Scotch whiskey, rum, liqueurs, tequila.